In order to mark International Women's Day on Saturday, the club launched a new section on the official site, City Woman.
Bizarrely, the new section contained no mention of the football team it was named after. Instead, it was filled with 1950s-style recipes and fitness tips, plus a chance to win tickets for every woman's favourite band, One Direction.
But most puzzling was the choice of debut columnist, Angela Epstein, who penned the not-entirely-popular article on women and tattoos.
Aside from being a right-wing polemicist (in 2009 she boasted about becoming the UK's first ID Card holder), Epstein also writes click-bait articles for the Daily Mail, with headlines such as OK, I admit it - we Northern women simply don't have a clue how to dress and Why it's every wife's duty to make other men fancy her.
As City fan Jill R pointed out on her blog, Epstein is a divisive figure who regularly voices her hostility to feminists, whom she once characterised as "grumpy women in bad clothes who spend their days in a state of agitation about whether it’s right to let girls play with dolls".
Which doesn't exactly fit with the whole #together thing. As a female poster on Bluemoon pointed out:
"I feel like this is not only degrading toward all female footy supporters but also toward the club. If they want to talk about fitness and different workout things target it to all supporters, being physically active is important for all people. Eating healthy is important for all people. Health and fitness could probably be put together with CITC as a new outreach to ALL people."
On the same thread, a female City fan of 45 years standing wrote:
"I don't need a separate section - and they certainly seem to have picked the wrong person to 'edit' it. I'm a proud feminist because I think feminism is about letting everyone, male and female, be who they want to be and not be defined by some ancient constraints."Indeed, the reason female fans visit mcfc.co.uk is precisely the same as their male counterparts. In fact, as this picture from the Wigan match suggests, City fans of both sexes have more than just one thing in common.
|Clunge, as I discovered today, is a slang word for a vagina|
The club should have got that message in 2012, when the ManC magazine folded after 17 years. Its corpse was picked over in this Bluemoon thread, which describes how a "great wee publication" mutated into a "truly awful" lifestyle-and-City magazine, filled with "video game reviews, recipes and adverts for crazy high priced clothes".
But I don't want this article to turn into too much of a moan (though to get a final one in, running a story about the City women's team headlined 'Blues suffer double injury blow' three days before the League Cup final was not exactly clever).
In fact, in this new era of multi-million pound signing, trophies and even, of late, "Wembley fatigue", I find it strangely reassuring that at least one part of the club remains forever in 1990s 'Cups for cock-ups' mode.
Oh, and here is that Pollock moment from 1998. Lest we forget.
~ As part of my scientific research for this piece, I asked my fiancee what she would have in a City women's section. "Pictures of Aguero and Silva wearing nothing but tool-belts," was her reply. I've emailed her suggestion to the club, arguing that it's less degrading then making Vincent Kompany flog dodgy foreign exchange trading packages (more on that here, below the article of City and Chelseas's spending).
When football was a Man's GameOne of the themes of my new book is the way early football was promoted by Victorian social reformers as a way of making young men more "manly". In fact, the notion that football was the exclusive preserve of men became so ingrained that when the first women's football match took place in Manchester, in 1881, it sparked riots.
The 218-page paperback, A Man's Game, took me three years to research and two more to write. It reveals significant new evidence about City's formative years, and rejects the claim that the club was founded in order to tackle "scuttling" and social deprivation.
The book also reveals why City's forerunner, Gorton Association, wore a Maltese Cross on their shirts - and names every person on the iconic 1884-85 team photo.
You can read some of the reviews lower down the page.